The Friend Zone Experiment by Zen ChoRenee Goh is a successful businesswoman blazing her own trail in London, away from her patriarchal Singaporean family. Then her father offers Renee the one thing she's been hankering after: approval in the form of offering her the chance to take over the family business. But is that what she really wants? (Insert break-up drama, family feuds, old-flame reunion, plus that one skeevy ex.)
I'm trying to figure out what I feel about this one. I do quite like Zen Cho's fantasy works - and I especially love the Malaysiana she brings into her stories. She's especially deft at capturing the Malaysian Auntie Voice.
The usual "not quite my genre, bla bla" comments apply here. This is straight up realistic fiction, not a ghost or supernatural creature in sight! The style feels like a throwback to her earlier short story style, not so much her long-form fantasy style. (I haven't gotten round to Black Water Sister, which may have been the beginnings of the shift?) This isn't a bad thing. I do like that voice and I want to see more of it in fiction. However, I don't think I've read a romance (as the main plot) in a while (if I have ever! haha), so there were bits that felt a little draggy here and there, especially where everyone's keeping secrets and not telling anyone important stuff. Then again, that's also the bits I get annoyed with in all kinds media and without which there would be no story, so, eh.
MAYBE what's throwing me off is the whole, uh, sub-plot that it's wrapped around. It hits very close to real-life happenings in Malaysia. Maybe someone who isn't based here would just read it as fiction (I'm seeing a lot of K-drama references in other reviews) but I'm also going like OH THE SARAWAK REPORT. OH CLARE REWCASTLE-BROWN. OH 1MDB! ALL THE ILLEGAL LOGGING. OBVIOUSLY THEY KIDNAPPED AND KILLED HIM WHAT DID YOU THINK. Which also makes me wonder whether the stuff we read as fiction from other countries hits as hard for their readers in the same way.
Cho brings up the Malaysian/Singaporean family dynamics really, really well - which adds to the ultra-realism of this novel. The family squabbles! The expectations of marriage (and grandchildren)! The fight over who pays for dinner! All that annoying one-upmanship... ugh. Though I can't help but feel that Ket Siong is something of a wish-fulfilment fantasy - he's a little too good to be true.
There's also a lot of corporate drama (and some sexual harassment) going on, plus a heavy dose of family loyalty vs ethics considerations. Do you keep the peace in order to save your family's face/reputation? Do you let yourself love the person whose family has destroyed your own? CAN you put aside your own personal boundaries if that's going to help your family business?
It isn't quite a light read (despite "romcom" being thrown around), but it does have a Happily Ever After. I don't know the genre well enough to say if it'll be a hit for romance readers, but I'd say it's a solid rep of how Malaysian society works (even displaced as they are in London) if you're looking for that.
Note: I received a digital ARC of this book from Pan Macmillan via NetGalley. Opinions expressed in this review are completely my own.
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If you're looking for a GREAT Zen Cho book to start with, I'll always recommend The Order of the Pure Moon Reflected in Water. (Get it here)
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